26th Oct 2010
Funny Business Slogans-Examples Anyone?
If you are a business owner and you’re interested in injecting a little bit of excitement into your marketing campaign (“What marketing campaign?” you might be asking) have you thought about the way that funny business slogans can grab the attention of potential customers better than almost any other method?
The goal of marketing and advertising is to draw the attention–even for a second–of a general public that is oblivious to the existence of your business, and humor is one of the very best ways to accomplish this. Let’s face it, even in our everyday lives we have very little resistance to someone offering to tell us a joke or launching a funny line past us on the radio or in person. If done correctly a good strong business slogan blurs the line between advertising and entertainment. And lowering the amount of latent resistance that most people develop toward advertisements via a funny business slogan is a huge step in compelling them to that initial involvement with your company, brand and products.
Once you have their attention you have at least a fighting chance of converting them into customers because you’ve got your foot in their mental doorway, as it were. In theory it buys you a little more time to give them further information to transform semi-resistant “attention” into something more like receptivity, where they hopefully will begin to ask you the questions.
If we define the best business slogans as the ones that come most easily to mind, then certainly funny slogans would be very high on the list. Sometimes by analyzing successful examples of something we can get a feeling for just what makes it excellent, and here’s a short list of business slogan ideas that might inspire you to come up with one of your own for your business. It’s clear that no slogan generator was behind excellence like these business taglines.
Remember that if you or a witty friend hits upon a funny slogan that you feel will work for your company, but turns out to be a dud, you can easily adopt a new motto. After all some large companies do this on purpose every year to keep their marketing campaigns fresh. The last thing you want is for people to get bored with your business slogan and in effect tune it out.
Muffler repair shop: “No appointment necessary. We hear you coming.”
Business quotes for plumbing businesses seem to almost write themselves: “We repair what your husband fixed.” Or, “A royal flush beats a full house!”
One of the best funny business slogans ever, that may or may not have been used in real life, is from the Saturday Night Live ‘Sofa King’ skit (this is a bit raunchy!): “Our prices are ‘Sofa King’ low!”
Slogan for an electrician: “Let us check your shorts”
Transmission shop slogan idea: “Get your shift together at Metro Transmission”
Business logo seen at a veterinarian’s office: “Be back in 5 minutes. Sit! Stay!”
Slogan for a body repair shop: “You bend it, we mend it.”
More of a philosophy-of-business slogan: “Success is simply a matter of luck. Ask any failure.”
And here’s another classic from comedian Steven Wright: “I think it’s wrong that only one company makes the game Monopoly.”
A little light analysis shows that every single one of the slogans for business above disarm the reader in just a couple of seconds, and you can bet that as he’s chuckling away at the pun or the clever play on words shown in ad slogans like these, he’s reading the name of the business that is responsible for it.
It’s not necessary to hire an expensive ad agency to come up with business slogans that are suitable for your particular business. On the contrary, a little bit of searching around online, talking to friends who have a way with words and just trying yourself to be open to inspired wordplay that has to do with your business are good methods for arriving at a slogan that can actually improve your bottom line.
[...] a pen and get to work. Who knows, if the party really gets going people might start blurting out funny business slogans worthy of major advertising firms. We have all been bombarded by business slogans in advertising of [...]